Canadian Fitness Brands You Need to Know About in 2025
Quick Answer: Canada's fitness scene is booming with innovative brands that combine style, sustainability, and performance. From Lululemon alternatives to emerging boutique labels, these Canadian companies are creating activewear and accessories that rival international giants while supporting local communities and ethical manufacturing.
Why Canadian Fitness Brands Are Having a Moment
The Canadian fitness industry isn't just riding the global wellness wave—it's leading it. With a focus on sustainable materials, inclusive sizing, and community-driven design, Canadian brands are creating products that align perfectly with modern values.
These aren't just companies trying to copy what's already out there. They're innovating with technical fabrics, thoughtful design, and authentic brand stories that resonate with conscious consumers who want their purchases to reflect their values.
Plus, supporting Canadian brands means supporting local jobs, reducing shipping emissions, and often getting better customer service. It's a win-win for your workout wardrobe and your conscience.
The Established Players: Beyond Lululemon
1. Lolë (Montreal, QC)
Founded: 2002
Known for: Versatile pieces that transition from studio to street
Why we love them: Lolë pioneered the "athleisure" concept before it had a name. Their pieces are designed for real women with real lives who need clothes that work as hard as they do.
Must-try pieces:
- Faith Cardigan - Perfect for post-workout coffee runs
- Burst Leggings - High-waisted with side pockets
- Meditation Hoodie - Cozy enough for rest days
Price range: $60-150
Sustainability: Uses recycled materials and partners with ethical manufacturers
Shop Lolë →
2. Girlfriend Collective (Vancouver, BC)
Founded: 2016
Known for: Size-inclusive activewear made from recycled materials
Why we love them: Every piece is made from recycled plastic bottles, and they offer sizes XXS-6XL. Their transparency about manufacturing and pricing is refreshing.
Must-try pieces:
- Compressive High-Rise Legging - The cult favorite that started it all
- Paloma Sports Bra - Medium support with a flattering cut
- Dylan Sports Bra - High support for intense workouts
Price range: $35-85
Sustainability: Made from 100% recycled materials with carbon-neutral shipping
Shop Girlfriend Collective →
The Rising Stars: Brands to Watch
3. Encircled (Toronto, ON)
Founded: 2012
Known for: Minimalist, versatile pieces with a focus on slow fashion
Why we love them: Each piece is designed to be worn multiple ways, reducing the need for a huge wardrobe. Perfect for the minimalist who still wants to look put-together.
Must-try pieces:
- The Everywhere Dress - 25+ ways to wear one dress
- Bamboo Leggings - Incredibly soft and naturally antimicrobial
- The Wrap Top - Works for yoga, work, or dinner
4. Kotn (Toronto, ON)
Founded: 2015
Known for: Premium cotton basics with a focus on ethical production
Why we love them: While not exclusively activewear, their cotton pieces are perfect for yoga, lounging, and everything in between. Plus, they're building schools in Egypt where their cotton is grown.
Must-try pieces:
- Essential Crew Tee - Perfect for hot yoga
- Ribbed Tank - Great for layering
- Essential Sweatpants - Elevated loungewear
Price range: $40-120
Shop Kotn →
5. Smash + Tess (Calgary, AB)
Founded: 2015
Known for: The "Sunday Romper" and comfortable, stylish loungewear
Why we love them: They've made rompers cool again with their signature Sunday Romper that's perfect for everything from yoga to brunch.
Must-try pieces:
- The Sunday Romper - Their signature piece in dozens of prints
- The Hug Hoodie - Oversized comfort perfection
- The Sunday Set - Matching top and bottom for coordinated comfort
Price range: $80-150
Shop Smash + Tess →
The Innovators: Tech-Forward Brands
6. Reigning Champ (Vancouver, BC)
Founded: 2007
Known for: Premium athletic wear with a focus on technical fabrics
Why we love them: They've perfected the art of elevated basics. Their pieces feel luxurious but perform like serious athletic wear.
Must-try pieces:
- Lightweight Terry Hoodie - Perfect weight for pre/post workout
- Power Dry Tee - Moisture-wicking without feeling synthetic
- Stretch Nylon Leggings - Sleek and supportive
Price range: $60-200
7. Tentree (Vancouver, BC)
Founded: 2012
Known for: Planting 10 trees for every item purchased
Why we love them: While known for casual wear, their activewear line combines performance with environmental impact. They've planted over 100 million trees to date.
Must-try pieces:
- TreeFleece Hoodie - Made from recycled and organic materials
- Active Leggings - Performance meets sustainability
- Bamboo Tank - Naturally antimicrobial and moisture-wicking
The Boutique Darlings: Small But Mighty
8. Yoga Jeans (Montreal, QC)
Founded: 2013
Known for: Jeans that feel like yoga pants
Why we love them: They've cracked the code on comfortable denim that actually looks good. Perfect for the woman who wants to look put-together but feel comfortable.
Must-try pieces:
- Rachel Skinny - Their bestselling style
- High Rise Straight - Modern take on classic denim
- Bermuda Shorts - Summer comfort that looks polished
9. Manduka (Vancouver, BC)
Founded: 1997
Known for: Premium yoga mats and accessories
Why we love them: The gold standard for yoga equipment. Their mats are used in studios worldwide and come with a lifetime guarantee.
Must-try pieces:
- PRO Yoga Mat - The professional choice with lifetime guarantee
- eKO Lite Mat - Eco-friendly option for travel
- Align Yoga Strap - Perfect for deepening stretches
10. Spiritual Gangster (Toronto, ON)
Founded: 2004
Known for: Yoga-inspired lifestyle wear with positive messaging
Why we love them: They combine performance with purpose, donating meals to children in need with every purchase.
Must-try pieces:
- Good Vibes Crop Tank - Soft, flowy, perfect for yoga
- Namaste Leggings - High-waisted with inspirational details
- Meditation Hoodie - Cozy comfort with a message
Price range: $50-120
Sustainability: Gives back through their "Feed the Children" program
Shop Spiritual Gangster →
The Accessories Game: Canadian Brands Doing It Right
The Becoming Collective (Ottawa, ON)
Known for: Matbloom, a atylish, functional yoga mat scrunchie.
Why we love them: They've taken the humble yoga mat strap and turned it into a fashion statement. Perfect for the yogi who wants their accessories to be as stylish as they are functional.
Must-try pieces:
- Flower Mat Strap - Unique design that doubles as a statement piece
Price range: $25-100
Sustainability: Uses sustainable recycled PET materials, hand-made locally by seamstresses in Ottawa.
Shop The Becoming Collective →
Halfmoon Yoga Props (Vancouver, BC)
Founded: 2000
Known for: High-quality yoga props and accessories
Why we love them: Canadian-made yoga props that are used in studios across the country. Their bolsters and blocks are particularly beloved.
Must-try pieces:
- Meditation Cushion - Perfect height and firmness
- Yoga Bolster - Essential for restorative practice
- Cork Yoga Blocks - Sustainable and grippy
Price range: $25-100
Sustainability: Uses sustainable materials and local manufacturing
Shop Halfmoon →
Why Supporting Canadian Brands Matters
Economic Impact
When you buy Canadian, you're supporting local jobs and keeping money in the Canadian economy. The fitness industry employs thousands of Canadians in design, manufacturing, marketing, and retail.
Environmental Benefits
Shorter shipping distances mean lower carbon footprints. Many Canadian brands also prioritize sustainable materials and ethical manufacturing practices.
Quality and Innovation
Canadian brands often focus on quality over quantity, creating pieces designed to last. They're also at the forefront of sustainable innovation in the fitness industry.
Community Connection
Many Canadian fitness brands are deeply connected to their local communities, supporting local athletes, studios, and causes.
How to Discover New Canadian Brands
Follow Canadian Fashion Weeks
Toronto and Vancouver Fashion Weeks often feature emerging activewear brands.
Check Out Local Boutiques
Independent fitness boutiques often carry Canadian brands before they go mainstream.
Social Media Discovery
Follow hashtags like #CanadianMade, #MadeInCanada, and #CanadianFashion to discover new brands.
Ask Your Studio
Many yoga and Pilates studios partner with Canadian brands for retail.
Shopping Tips for Canadian Brands
Sign Up for Newsletters
Canadian brands often offer exclusive discounts to newsletter subscribers.
Follow on Social Media
Many brands announce flash sales and new releases on Instagram first.
Check for Student Discounts
Many Canadian brands offer student discounts—don't forget to ask!
Consider Seasonal Sales
End-of-season sales are great times to try new brands at lower prices.
The Future of Canadian Fitness Fashion
The Canadian fitness industry shows no signs of slowing down. We're seeing increased focus on:
•Inclusive sizing across all brands
•Sustainable materials becoming the standard
•Tech integration in fabrics and design
•Community-driven brand development
•Local manufacturing returning to Canada
Final Thoughts: Building Your Canadian Fitness Wardrobe
Supporting Canadian fitness brands isn't just about patriotism—it's about investing in quality, sustainability, and innovation. These brands understand the Canadian lifestyle and create pieces that work for our climate, our values, and our active lives.
Start with one or two pieces from brands that align with your values and see how they perform. You might be surprised at how much you prefer the quality and customer service of Canadian companies.
Ready to shop Canadian? Your workout wardrobe (and the planet) will thank you.